SCOPE : CREATIVE DIRECTION • ART DIRECTION • BRAND IDENTITY DEVELOPMENT • PHOTOGRAPHY DIRECTION • VIDEO PRODUCTION • PRINT + DIGITAL PRODUCTION
TEA TREE — Evolving a sensorial brand year after year
Paul Mitchell Tea Tree is an ingredient enthusiast’s dream come true — like having a spa experience at home. Five distinct collections, each offering a different sensorial journey.
The challenge was maintaining this experiential appeal through new product launches, seasonal promotions, and holiday campaigns. My solution introduces a brighter jewel-tone palette, artistic product photography featuring dynamic splash photography, and imagery that captures the indulgence of the home spa experience — evolving the brand year after year without losing its signature sensorial identity.
DELIVERABLES : LAUNCH KITS • TAKE-HOME KITS • GIFT-WITH-PURCHASE PROMOTIONS • VISUAL MERCHANDISING • PRODUCT PACKAGING • TRADE PUBLICATION ADS • PRODUCT BROCHURE • SALON COLLATERAL • BRAND VIDEO • PRINT + DIGITAL ASSETS
CAMPAIGN + ARTISTIC PRODUCT PHOTOGRAPHY
Jewel tones and dynamic splash photography bring an indulgent Tea Tree spa experience to life — capturing not just the products, but the sensorial journey of scent, hydration, and touch that makes Tea Tree an ingredient enthusiast’s dream.
