SCOPE : DESIGN PRODUCTION • RETAIL DISPLAY DESIGN • VISUAL MERCHANDISING • DIGITAL ASSET PRODUCTION
SMITH + CULT — Relaunching with glitter, grit and zero apologies
Smith + Cult is luxury cosmetics at the crossroads of polish and punk — refined yet rough around the edges with a product range and palette built for black-tie moments or a festival weekend. When the brand relaunched at Ulta, I provided design production for a two-bay, four-tier gondola display and a website refresh in partnership with creative agency Standard Black.
The challenge was managing a high volume of moving parts across two formats — building final mechanicals for each gondola tier, including a lenticular panel, fractured mirror, and diecuts for product inserts, all within Ulta’s exacting brand guidelines — while producing 100+ product photography assets for the website relaunch.
DELIVERABLES : MOCKUPS • MECHANICALS + FINAL ARTWORK • GONDOLA DISPLAY • DIGITAL ASSETS
SPECIALTY DESIGN FEATURES
Every tier incorporates a distinct material or structural detail that had to be built into the final artwork — a lenticular panel that shifts between two images, a fractured mirror stage that adds a dimensional, light-catching surface, and custom diecuts that hold each hero product in place. The result: a display built for the beauty-obsessed who respond to interactive elements and sensory materials.
DIGITAL RESET
100+ standard product photography assets optimized for the website refresh, maintaining brand consistency across all SKUs.
