RESPONSIBILITY : BRAND STRATEGY, CREATIVE CAMPAIGN, BRAND DEVELOPMENT, CREATIVE CONCEPT, ADAPTIVE CREATIVE, CREATIVE DIRECTION, ART DIRECTION, GRAPHIC DESIGN, PRODUCT DEVELOPMENT, ON-SET ART DIRECTION, RETOUCHING OVERSIGHT, EDITING OVERSIGHT, CASTING, TALENT PROCUREMENT, PRINT + DIGITAL PRODUCTION AND CAMPAIGN ACTIVATION
HERVE LEGER — Signature style
Hervé Léger pioneered the bodycon look in the ‘80s, and the name has been synonymous with the style ever since. Relaunched in 2007, the signature bandage dress continues to strike a chord with a new generation of fashion fans. Hervé Léger pioneered the bodycon look in the ‘80s, and the name has been synonymous with the style ever since.
Over the course of three years I worked closely with brand co-owner, Danny Harris, to develop an elevated look + feel for ALO as it evolved from an activewear label into a prestige athleisure brand. The challenge was blending the characteristics of fitness with fashion, beauty and lifestyle to establish an authentic brand personality and unique visual story.
PROJECTS : PRINT ADVERTISING, TRADE PUBLICATION PRINT ADS, OOH, PRODUCT BROCHURE, PRODUCT GUIDE, CATALOGUES, LOOKBOOKS, STYLE GUIDES, BRAND BOOKS, SALON POSTERS, PRODUCT PACKAGING DESIGN, CAMPAIGN PHOTOGRAPHY, PACKAGING PHOTOGRAPHY, BEHIND THE SCENES PHOTOGRAPHY, VIDEO, MOTION GRAPHICS, ANIMATIONS, DIGITAL ASSET CREATION, WEBSITE DESIGN, LANDING PAGES, WEB PAGES, EMAIL, LOGO LOCKUPS, MOODBOARDS, STORYBOARDS AND PRESENTATIONS
