BRIGHT PINK

RESPONSIBILITY : BRAND STRATEGY, CREATIVE CAMPAIGN, BRAND DEVELOPMENT, CREATIVE CONCEPT, ADAPTIVE CREATIVE, CREATIVE DIRECTION, ART DIRECTION, GRAPHIC DESIGN, PRODUCT DEVELOPMENT, ON-SET ART DIRECTION, RETOUCHING OVERSIGHT, EDITING OVERSIGHT, CASTING, TALENT PROCUREMENT, PRINT + DIGITAL PRODUCTION AND CAMPAIGN ACTIVATION

Each year John Paul Mitchell Systems, Paul Mitchell Schools and Bright Pink partner to educate, support and empower women to become advocates for their breast + ovarian health. Since 2014, more than $350,000 has been donated to the cause from sales of limited edition merchandise. Praesent id ipsum sit amet ante convallis porttitor pharetra vel libero. Maecenas a orci sit amet dolor ultrices vulputate. 

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PROJECTS : PRINT ADVERTISING, TRADE PUBLICATION PRINT ADS, OOH, PRODUCT BROCHURE, PRODUCT GUIDE, CATALOGUES, LOOKBOOKS, STYLE GUIDES, BRAND BOOKS, SALON POSTERS, PRODUCT PACKAGING DESIGN, CAMPAIGN PHOTOGRAPHY, PACKAGING PHOTOGRAPHY, BEHIND THE SCENES PHOTOGRAPHY, VIDEO, MOTION GRAPHICS, ANIMATIONS, DIGITAL ASSET CREATION, WEBSITE DESIGN, LANDING PAGES, WEB PAGES, EMAIL, LOGO LOCKUPS, MOODBOARDS, STORYBOARDS AND PRESENTATIONS