SCOPE : CREATIVE DIRECTION • ART DIRECTION • BRAND IDENTITY DEVELOPMENT • PHOTOGRAPHY DIRECTION • VIDEO PRODUCTION • PRINT + DIGITAL PRODUCTION
TEA TREE — Evolving a sensorial brand year after year
Paul Mitchell Tea Tree is an ingredient enthusiast’s dream come true—it’s like having a spa experience at home. Five distinct collections, each offering a different sensorial journey.
The challenge was maintaining this experiential appeal through new product launches, seasonal promotions, and holiday campaigns. The solution: a brighter jewel-tone palette, artistic product photography featuring dynamic splash photography, and imagery that captured the indulgence of the home spa experience.
DELIVERABLES : LAUNCH KITS • TAKE-HOME KITS • GIFT-WITH-PURCHASE PROMOTIONS • VISUAL MERCHANDISING • PRODUCT PACKAGING • TRADE PUBLICATION ADS • PRODUCT BROCHURE • SALON COLLATERAL • BRAND VIDEO • PRINT + DIGITAL ASSETS
ARTISTIC PRODUCT + MODEL PHOTOGRAPHY
Jewel tones and dynamic splash photography bring an indulgent Tea Tree spa experience to life—capturing not just the products, but the sensorial journey of scent, hydration, and touch that makes Tea Tree an ingredient enthusiast’s dream.
